PERSONALIZE YOUR CUSTOMER’S EXPERIENCE
Companies that seek a successful Customer 360 implementation must ensure that there is a mechanism in place to quickly gather all types of data, both structured and unstructured, in order to get a full view of the Customer in real-time. Companies must focus on tools and process that automate the preparation of data to ensure analytics and machine learning algorithms can be quickly deployed on one standardized data set.
One-off solutions are great for proofs of concept, but having a consistent and governed data set that is reusable across the enterprise is key to providing unbiased outcomes for all lines of business to leverage.
Next Pathway’s Customer 360 solution enables companies to gain a 360 degree view of their customers by combining historical customer data with streaming data sources, including click-stream and social media, as well as live marketing programs, to enable quicker, more effective analysis.
Our solution leverages automation and an open architecture to help companies get to market faster, while maintaining their flexibility and agility to grow and evolve over time.