Next Pathway //
May 19, 2020
Next Pathway //
June 25, 2020
Recently named by The Globe and Mail as Canada’s hottest cloud start-up company, Next Pathway automates the end-to-end challenges our customers experience when migrating applications to the cloud
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With technology advancing at an ever-increasing pace, it is important to
do everything you can to ensure the quality and accuracy of all your data. If
you are relying on your data to drive sales and innovation, outdated, corrupt,
inaccurate or invalid data has the potential to heavily skew your results. The
longer you ignore the problem, the more it grows. Fortunately, it is a
straightforward solution to improve your results by implementing data
cleansing, or data cleaning, as it is also known. The simple process of using
data cleaning tools will be crucial to making sure that your data is accurate,
consistent and, most importantly, useable. The tools work to identify and
correct signs of errors or “dirty data,” and any corruptions found in your data
collection will be deleted to prevent the same thing happening in the future.
So why else should you clean your data?
Having up to
date and accurate sources of data is key
to more effective lead generation. Ready access to current and accurate data will
help improve your response rates to email marketing campaigns and make wasted
efforts with outdated addresses a thing of the past. You
can manage multi-channel data on customers more efficiently and plan future
marketing campaigns based on the methods that prove to be most appealing to
your target market.
Recent studies show that the average company’s data will double each
year, and errors can easily arise when the data is initially stored. Despite
this obvious fact, many businesses fail to implement effective data quality
management. Ensuring that your customer data is clean will not only support
better analytics, it will also contribute to general business intelligence that
will result in long-term success and sales.
Eliminating duplicates from your database will help save money and time.
The ability to easily access accurate and timely sales results will help you
understand how well a product or service is performing in the current market
and respond appropriately.
If your employees are spending more time than necessary trying to access
relevant information on your database, then having clean and up-to-date data is
going to be the fastest way to change that. It will ensure that your employees
are focusing their time on other important tasks. Productivity and efficiency
will also increase when your sales teams no longer waste time contacting out of
Consistency is key when it comes to most things in life and this is
especially true with regards to operating a business successfully. If you
continually ensure that your customer data is clean and accurate, then your
response times will be quicker, you will spend less time gathering the
necessary information required to proceed with a sale and, as a result, your
revenue will increase. Duplicate data results in customer frustration (when
they receive the same promotional material several times) and it also
frustrates employees as they feel they are wasting their time and not actually
making any money.
Every business, regardless of size, wants to see sales going up and
their database growing. In the beginning,
a sheet of paper with some names and numbers might serve its purpose, though,
when it comes to lead generation, this is not a feasible solution in the long
run. Your resources will quickly be drained if you spend too much time trying
to manually manage your database, which is why it is better to automate it from
the start. Having a clean database is crucial to successful email marketing
campaigns to ensure you are spending money marketing your products to the right
people and reducing endless bounce backs. These days, it makes perfect business
sense to automate everything possible and allow your valued employees to excel
at their talents in a timely manner.
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